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Search Engines

Welcome to the MMCIS Search Engine Page. This page has been designed to give you some basic information about search engines. You should read the information below as well as other information on search engines before writing the text for your site. This way you will have an idea of what the content of your site should include and how it should be laid out. Once you are finished reading please click submit form at the bottom of the page to enter your information.

Things you should know:

It takes anywhere from 2-8 weeks for a site to get indexed after it is submitted.

Each search engine/directory has its own rules for determining what pages to return, but for all of them, the words/phrases must be on the page for them to be indexed.

We submit to:

We can also submit to search engines not listed above.

Tips for making your page more favorable:

Position Your Keywords
Make sure your strategic keywords appear in the crucial locations on your web pages. The page title is most important, but just as important are the headings and text. Failure to put strategic keywords in the page title is the main reason why perfectly relevant web pages may be poorly ranked.

Pick Your Strategic Keywords
How do you think people will search for your web page? The words you imagine them typing into the search box are your strategic keywords. For example, say you have a page devoted to stamp collecting. Anytime someone types "stamp collecting," you want your page to be in the top ten results. Then those are your strategic keywords for that page.

Have Relevant Content
Changing your page titles and headings is not necessarily going to help your page do well for your strategic keywords if the page has nothing to do with the topic. Your keywords need to be reflected in the page's content.

Search Engines vs. Open Directories

A search engine visits a web site, then lists each page from a site independently from each other. Ranking depends on the content of the page. In contrast, a directory (such as yahoo, snap and looksmart) accepts submissions that describe an entire web site, not individual pages. You fill out a form with information about your site. This is reviewed by an editor and, if approved, is added to the directory.

A good starting point to determine what category you think would be best for you is to go to Snap, Yahoo and Looksmart and decide on a category that you think is appropriate. Perhaps search for other businesses or keywords in your field and see where they are placed.

You may submit to any number of categories at Yahoo, but for Snap you may only submit to one category. For Example, your site could be listed in 4-5 different places with Yahoo but with Snap it's only listed once, so make sure that's the category you want your site to be in.

Yahoo

Find the appropriate category in Yahoo! Finding an appropriate category for your site is at the heart of this process.

As of November 2000, Yahoo is no longer accepting free submissions in the business to business area of their directory (http://www.searchenginewatch.com/sereport/00/11-yahoo-paid.html). It now costs $299 to submit (or resubmit to change your descriptive paragraph).

When users enter search terms, Yahoo checks its catalog of web sites and returns listings in this order:
- Yahoo categories containing the terms.
- Sites with the terms in their titles.
- Sites with the terms in their descriptions.

Snap (NBCI)

Placement Tips

Local Sites If your site is relevant to a particular city, state or country, start with Local and click through the categories until you get to the most specific region related to your site.
Retail Sites If you offer something that can be bought online, start with Retailers and select a category that best matches the primary product or service that you provide. Merchants may also request that their products be offered at Snap Shopping. Go to About Snap Shopping for more information.
Business Sites If you are a business that serves a national or international market, start with Business and select a category that best matches the primary product or service you offer. If you serve a local market, go to your region in Local.

LookSmart

Currently, LookSmart is the only search engine that charges a fee to submit your web site. You can choose whether or not to submit to LookSmart but if you do, these are your only options:

Express Listing – $199
• Guaranteed site review in 48 hours
• Listing in all appropriate categories
• A 100 percent refund if your site is not eligible for listing

Basic Submit – $49
• Site review in approximately eight weeks
• Listing in all appropriate categories
• No refund if your site is not eligible for listing

What we need from you:

- 10-15 key phrases about your site and/or business.
- 25 word (255 characters) or less description to be used with the open directory search engines.
- contact name and email for some search engine submissions.
- one or more categories you'd like to be placed in on the open directory search engines (Yahoo, Snap and Looksmart).
- if you would like to submit to Looksmart or any other search engines not listed at the top of the page, please let us know.

 

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