Using World Wide Web Technology To Reduce the Cost of Doing Business
by Charles Cornell, Multi-Media Communications, Internet Services
Multi-Media Communications Internet Services (MMCIS) provides a unique combination
of over 20 years of creative media design and production with over 15 years
of UNIX and database experience, more than 4 years of which has been focused
on World Wide Web service. MMCIS personnel have experience creating HTML
documents and forms, setting up and maintaining HTTP servers, and doing
custom script and database support for HTTP servers on a variety of UNIX
and Microsoft NT environments. This paper describes how Web technology can
be a strategic tool for any organization that has to exchange information
with a significant number of people on a regular basis. It assumes that
you know what the Web is and are familiar with terms such as URL and HTTP.
If you are not familiar with these concepts and terms you might want to
read The Internet and the World Wide Web
before continuing. There has been a tremendous explosion in organizations
using the Web to market and sell products to the rapidly increasing population
of people who are browsing the Web. In addition to all these marketing and
sales applications of Web technology, I believe that Web technology presents
a powerful tool for reducing the cost of doing business in any situation
where an organization needs to exchange information with a large number
of people. The potential for savings is magnified when the information is
rapidly changing or where its usefulness is enhanced by search capabilities.
Because of the sizzle of the multi-media display capabilities of Web technology,
it is easy to overlook the potential it has as an interactive medium. For
many organizations, the first application of Web technology may be more
of an internal application than marketing and selling to the great Internet
public.
This paper outlines the capabilities of Web technology and how it can
be applied to reducing the cost of exchanging information.
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